DigitasLBi is a digital agency based on London’s Brick Lane. Each month an employee is given free rein to organise fundraising events around the agency and run the Friday bar, with all profits going to their nominated charity.
Blaise Palmer and Iain Phillips worked together with their colleagues to make it the most successful Charity of the Month yet.
The first week was all about about getting the word out there. They told the story of how Ganet’s Adventure School came to be in an article for the company’s online paper, at department meetings and by speaking to anyone that would listen!
Every week new posters were put up around the agency to keep people informed to when the fundraising events were happening. The posters were illustrated by Iain and a few of the talented designers at DigitasLBi. They brought to life the school and the tangible things the money raised could buy, such as balls and kits for the netball team.
Raising money from the Friday Bar was a big success, with different project teams being invited to run the bar and invite their colleagues. Meaning that every week the bar was busy and the story of the charity was spreading naturally between everyone at the agency.
In the middle of the month Steve McInerny and Stefanie Posavec were invited to join the celebration on a big party night. There were specially made cocktails, DJs playing until late and the work bar was decorated with African prints and projections of videos showing modern Africa and kids from the school.
The month of activity was wrapped up by Iain and Blaise doing one final push to raise that little bit extra. They wheeled a trolley decorated with African prints around all four flours of the agency building selling Malawian coffee, tea and biscuits for people to enjoy at their desks.
The icing on the cake was that DigitasLBi also contributed £1 for each of the 339 people that completed the company survey.
All these things added up and the lovely folk at DigitasLBi raised a grand total of £1539 for the Ganet’s Adventure School Fund. That’s the highest amount ever raised by a charity of the month, hoorah!
If you’d like to find out how your company can support our learners in Malawi, while learning new skills and having fun in the process, please email firstname.lastname@example.org