On 19 January in London, Google’s professional network Squared is hosting ‘The Net Works’. Some of the brightest and best talent from advertising and beyond will come together with trustees from Ganet’s Adventure School Fund for one day to help drive innovation for our charity.
If you have relevant experience in branding/digital/websites/search/social media/fundraising/sponsorship and want to help make a big difference for a small charity then please apply now via the form at the following link:
https://docs.google.com/spreadsheet/viewform?formkey=dG9HVlFWRlJqVGlDSEVVem9FdDlCYlE6MQ#gid=0
It’s being hosted at Google’s campus in Shoreditch, London and breakfast, lunch and beers afterwards will be provided!
Thanks to Google Campus and the Squared team for organising and hosting the day, especially Paul Connor, Emma White and Aisling O’Sullivan.
What an amazing day yesterday! I’m going to post snippets of all the ideas which came out of the day below, please post your thoughts and ideas here too.
Steve
Follow other updates plus pics and videos from the day on the Squared team’s Google Plus page: http://plus.google.com/+WeareSquared
Read the team’s reactions on Twitter: https://twitter.com/Squared_Team
https://twitter.com/search?q=%23thenetworks&src=hash
We had over 50 people in attendance on the day, split into the following groups:
Social Media
Search/Adwords
Fundraising ideas
Branding
Quick wins from the day included:
• Giving our YouTube channel a makeover and setting up our first campaign on it http://www.youtube.com/user/ganetsadventure/campaign
• Optimising our Adwords account to allow us to more precisely target the right audience, as well as splitting campaigns between mobile and non-mobile users to improve click through rates
• Setting up a donate button on our Facebook page (almost there with this one!): http://www.facebook.com/ganetsadventureschool
• Creating a Google Plus page for the school: http://plus.google.com/113377877329575232850/posts
We look forward to receiving copies of our own handbook containing all of the recommendations from the day, including:
• Website wireframe
• Brand mission statement, brand values and brand personality document (featuring our new brand roundabout!)
• Social media campaign outline and sample posts
• Full Adwords recommendations
• Fundraising project outlines
We’ll soon be needing volunteers to take on some of the ideas coming out of the day and make them happen! Email info@ganetsadventureschool.org to find out more.